British Airways is introducing a new range of amenities for customers in its premium economy cabin.
From July 1, those travelling in World Traveller Plus will be given brand new amenity kits, quilts and cushions and, for the first time, be able to enjoy cocktails from the bar.
The kits, made from recycled plastic bottles, will include an eyeshade, soft socks, a pen, a toothbrush and toothpaste and lip balm from the Scaramouche & Fandango range.
The new amenity kit that British Airways is introducing in its premium economy World Traveller Plus cabin. The bags are made from recycled plastic bottles
The ‘stylish’ new quilts and cushions have a herringbone design that is synonymous with the pattern that runs throughout the airline’s first class cabin.
The new cocktails are Gin Fizz, made of gin, orange juice and sparkling water; and Bloody Mary and Citrus Twist, consisting of orange juice, apple juice and a twist of lemon.
The new amenities follow improvements made earlier this year to the World Traveller Plus cabin, including new menus with a focus on seasonal ingredients.
Customers travelling in World Traveller Plus have the ability to pre-order their main meal up to 24 hours before departure, guaranteeing their first choice on flights departing from London. Customers can select this option by using the ‘manage my booking’ tool on ba.com.
The kits will include an eyeshade, soft socks, a pen, a toothbrush and toothpaste and lip balm from the Scaramouche & Fandango range
The stylish new quilts and cushions with the herringbone design that is synonymous with the pattern that runs throughout the airline’s first class cabin
Carolina Martinoli, British Airways’ director of brand and customer experience, said: ‘We’re investing £6.5billion for our customers and these improvements to World Traveller Plus mark part of that investment.
‘The new menus that we introduced in World Traveller Plus earlier this year have been a huge hit with customers and this second phase, including the new wash bags, quilts and cushions, will really add to the comfort of the cabin.’
British Airways is celebrating its centenary this year.
To mark the occasion, the airline is investing £6.5 billion over five years in new aircraft, new cabins, new catering, new lounges, WiFi, and new routes.