United Airlines has unveiled its brand new livery… but it gets a very mixed reaction

Out with the gold! United Airlines unveils its new livery, which features three different shades of blue… but it’s had a VERY mixed reaction on social media

  • United’s new livery has three shades – Rhapsody Blue, United Blue and Sky Blue
  • Its name will appear larger on aircraft and the belly will be Runway Grey
  • But one Twitter user said ‘the blue is just too much in your face’ 

United Airlines has unveiled its brand new aircraft livery – but it has received a very mixed reaction on social media.

The Chicago-based airline’s hallmark gold colors are out, and three different shades of blue are in. 

The new design has been painted on one of the airline’s Boeing 737s and will eventually feature on every aircraft in the carrier’s fleet.

United Airlines has unveiled its brand new aircraft livery, which features three different shades of blue 

The old livery features a gold line along the fuselage and a golden globe logo on the tail fin

The old livery features a gold line along the fuselage and a golden globe logo on the tail fin

Taking to Twitter, aviation enthusiasts debated the new logo with some proclaiming it amazing, while others said it lacked creativity.

Okan Turcan wasn’t a fan, writing: ‘I don’t like it; the old (Continental style) livery was very nice with the blue and gold colors. This has just become boring and the blue is too much in your face.’

While Mike Hastings said: ‘@United looks like you ran out of funding while trying to paint your new livery to be almost the same as the old. Next time, a hint of creativity would go a long way.’

However, JP Converts said: ‘@united I think the new livery is amazing. I’m sure you’re inundated with opinions and wanted to add mine. Nice job.’

Taking to Twitter, aviation enthusiasts debated the new logo with some criticising the new design

Taking to Twitter, aviation enthusiasts debated the new logo with some criticising the new design 

Other people took to social media to praise the new design, with one Twitter user saying it was 'amazing'

Other people took to social media to praise the new design, with one Twitter user saying it was ‘amazing’ 

And Marshall Jackson agreed, saying: ‘I think the new @United livery looks fine. There. I said it.’

According to United Airlines, three shades have been used in the design – Rhapsody Blue, United Blue and Sky Blue.

It added it was keeping its globe logo on the tail, which will now appear predominantly in Sky Blue. The engines and wingtips are being painted United Blue. 

United says that the swoop that customers and employees have expressed fondness for on its Dreamliner fleet will be added to all aircraft in Rhapsody Blue.

A graphic showing the different shades of blue and where they feature on United Airlines' new livery

A graphic showing the different shades of blue and where they feature on United Airlines’ new livery 

United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Grey.

Its mission statement of ‘Connecting people. Uniting the world’ will also be painted near the door of each aircraft.

Oscar Munoz, CEO of United Airlines, said: ‘As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit.

‘Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky.

‘This modernised design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.’


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